Lulu (Lucia) Yao Gioiello 

Creative Direction | Film Direction | Photography
Born and residing in New York City. Temporarily in San Francisco.


Founder and Editor-in-Chief of FAR–NEAR. Contributor to Document Journal. Previously Associate Creative Director for MATTE ProjectsFeatured in NY Mag’s The Cut, Nowness ChinaBrowns Fashion, It’s Nice That, Office MagazineDocument JournalHero Mag, IMA Magazine, Flaunt MagazinePERK Magazine, Galdem, Nylon Japan, Self Publish Be Happy, Madame Figaro and Sukeban.

Clients include Prada, Marriott International, Apple, Opening Ceremony, Kirin IchibanLRS, Browns FashionJill Stuart, Moda Operandi, Cartier, DL1961A.L.C., Anne Klein, Solid & Striped, Document Journal, Behind the Blinds, L’officiel, Open Lab Magazine, AERIN, Bandier, The Frye Company, Moët & ChandonGrey Goose, Laird + PartnersVerrecchia & Partners.

View my portfolio as a pdf or on workingnotworking
lucia.gioiello@gmail.com