Studio Lu LLC
( + Strategy, Design, Film Direction & Writing Upon Request )
Founding Editor + Artistic Director of FAR-NEAR
Born and raised in the East Village, Lulu Yao Gioiello is a Taiwanese and Italian-American creative director for agencies, brands, publications and institutions operating within fashion, art and culture.¹
She has directed campaigns for Prada, Apple, Marriott’s Luxury Hotels and Johnnie Walker, working across visual direction, film direction, strategy, copywriting and design.
She is the founding editor and artistic director of FAR–NEAR, a cross-cultural book series and platform aimed at broadening perspectives of Asia through image, idea, person and history to unlearn the inherent dominative mode.²
Lulu’s publications have been collected by the Metropolitan Museum of Art, MoMA Artists’ Books Collection, the SVA Library, Asia Art Archive, the International Center of Photography, the Walker Art Center, and are sold in various art bookstores, institutions and galleries across Asia, the Americas, Europe and the UAE.
² The Asian continent and its people have often been seen through a foreign eye – painted as “the other” to a Western audience. Extending beyond the Far East, FAR–NEAR features voices from Japan to Iran and everywhere in between.
Collaboraters of the book series include Tuan Andrew Nguyen, Takashi Homma, Trinh T. Minh-Ha, Slavs and Tatars, Rirkrit Tiravanija, Taysir Batniji, Nick Sethi, Fatima Al Qadiri, among many more.
In addition to the physical and online publication, FAR-NEAR also hosts talks, exhibitions, film screenings, workshops, roundtables, small gatherings and an archive of Asian artist books at FAR-NEAR Studio Hours in Chinatown, Manhattan.
Lulu Yao Gioiello
AKA Studio Lu LLC
lucia.gioiello@gmail.com
Press
Features, Commissions + Interviews
T Magazine
GQ Magazine
i-D Magazine
New York Magazine
Frieze
The Cut
It’s Nice That
Nowness Asia
Re-edition
Browns Fashion
Office Magazine
Numero Tokyo
Numero China
Document Journal
Modern Weekly China
King Kong
Popeye
Hero Mag
IMA Magazine
+81
Flaunt
PERK
Nylon Japan
Uniqlo T
Self Publish Be Happy
Girlgaze
Madame Figaro Japan
Sukeban
Talks & Lectures
2x4
Asia Art Archive
GYOPO
NYU
Food NY
Clients
Prada
Apple
Object & Animal
Phantasm.TV
Look Inc.
Marriott International
The Luxury Collection
YSL Beauty
Opening Ceremony
Coach
Arc’teryx
HOKA
Johnnie Walker
Browns Fashion
Circa.Art
Off-White
Nike
Billionaire Girls Club
DL1961
Anne Klein
Jill Stuart
Diamond Producers Association
Clé de Peau
AERIN
Bandier
Moet et Chandon
Victorias Secret