Lulu (Lucia) Yao Gioiello 

Creative Direction | Film Direction | Photography
Born and residing in New York City. Temporarily in San Francisco.


Editor-in-Chief of FAR–NEAR. Co-Creator of Forbabies. Occasional Contributor to Document Journal. Previously Associate Creative Director at Matte ProjectsFeatured in NY Mag’s The Cut, Nowness ChinaBrowns Fashion, It’s Nice That, Office MagazineDocument JournalHero Mag, IMA Magazine, Flaunt MagazinePERK Magazine, Galdem, Nylon Japan, Self Publish Be Happy and  Sukeban.

Clients include Prada, Marriott InternationalOpening Ceremony, Kirin IchibanLRS, Browns FashionJill Stuart, Moda Operandi, Cartier, DL1961A.L.C., Anne Klein, Solid & Striped, Document Journal, Behind the Blinds, L’officiel, Open Lab Magazine, AERIN, Bandier, The Frye Company, Elvira Clothing, Moët & ChandonGrey Goose, Laird + PartnersVerrecchia & Partners.

View my portfolio as a pdf or on workingnotworking
lucia.gioiello@gmail.com